Billboard AD

MONDAY 10.19.09  - This is offensive and should be removed!  Hollywood thinks that it can do what ever it wants to any image...THEY ARE WRONG!




















My name is Sara Vieira. I am from Brazil and today I saw the 2012 Billboard AD. I am very offended by that image. I am sure every Catholic person will be as well!

I think it's disrespectful to have the image of Christ the Redeemer like that on the streets! It's very disturbing and I would like for the people responsible at Sony to take it down immediately!! Not just the billboard at Hollywood and La Brea, but ALL OF THE BILLBOARDS with the image of Jesus Christ!  I am sure every person in Brazil and the Catholic Church will agree with me as well.

I understand that America is a free country and the majority doesn't believe in any religion. Well, I do! I am sure my God will be okay in 2012... He was known for walking on water but the image SONY has created on the billboard is very disturbing to all religious people everywhere.

I am a Web designer and I would be happy to help the Sony Print Marketing department come up with a different concept for their billboard ad campaign.  Better yet.. Why don't you use YOUR Statue of Liberty instead of messing with my country?
 














** PLEASE HELP ME BY POSTING YOUR COMMENTS, VOTING & SHARE THIS LINK! Thanks in advance for your support!!

Tchau,
THE BRAZILIAN GIRL

THE STORY posted on NBC

TUESDAY 10.20.09 - Olsen Ebright POSTED THE STORY ON NBCLOSANGELES.COM

READ THE STORY on NBC... 
Brazilians Offended Over Destruction of Christ the Redeemer
Thank you Robert and Olsen!!

Wow! What an amazing ride! I've cried a few times ... (tears of joy)

• I've been up for over 30 hours now - TX to 3 red bulls
  
• I think I've called every department at Sony today! Interesting characters...Will share this one later! I finally reached the correct Department! Thanks Kim
  
• NBC posted the story today....
  
• Emailed every Brazilian community in LA from Jujitsu, Gisele and the embassy!!
• Talked with my church...The Catholic league in NY will be helping this issue as well!!
• Got interesting feedback and reconnected with old coworkers.
• Accidently forgot to carry a pen...let's just say "Thank God for lipstick!" he hee
  

The interesting part is "the majority" prefers the easy route! Why bother? Because it's wrong what SONY has done! This is so important and well known world wide! I have to stand up for what I believe! I can't move mountains!... but in this road called "life" if you do your best...step by step you get there!! Those billboards are going down!!

INTERVIEW: Billboard Protest

WEDNESDAY 10.21.09 -  INTERVIEW W/ Cary Berglund - CHANNEL 4 NEWS

I would like to clarify something... When I said "Everybody" on the interview.. I meant all Catholics & other Cultures!  Forgive me... I was a bit nervous!!  I don't do this kind of stuff everyday!

I understand why people are not bothered in LA. (the poor soul in the interview) ... Like he said: I'm not the religious type! Most people probably don't even recognize the statue... specially if they haven't traveled! BUT a Network like SONY knew EXACTLY what they were doing when they destroyed the Statue of Christ the Redeemer.  It's wrong!!

 My favorite response:

What a bunch of crap to do something like this that is so important and well known world wide!


WATCH THE INTERVIEW...

When you are on the right path...Things just fall into place!

• I woke up with an email from my little cousin in Brazil...fixing my Portuguese grammar for the blog!

• Had an interesting chat with another Catholic designer..." I've been on this entertainment industry for over 10 years...SONY knew what they were doing when they decided to destroy the image of Jesus Christ on that Billboard!!" - They are trying to send a message against the Catholic Church!

• He also gave me a great advice... I should chat with Rick Sanchez!

• Then... I get an email from: Cary Berglund, a reporter from the Channel 4 news for an interview today!!  We met in front of the disturbing 2012 billboard Ad in Hollywood - created by SONY destroying the image of Christ the Redeemer... It was lovely to meet Cary but he tried to test me!!  I prayed until the interview aired at 5:00 p.m. in Los Angeles.   I wanted to make sure my message got across correctly...

• The interview on TV was a success!!  Hopefully, I'll get Sony's attention now... TX Cary & camera guy!  I felt bad for the poor soul that got interviewed as well...Like he said:  "I'm not the religious type and the billboard does not offend me!"  Most Americans who haven't travelled don't even recognize the statue.... Unfortunately, the rest of the world knows the statue meaning !! It's well know around the globe!!  I'm still shocked that a Network like SONY would approve something like that?

• I cancelled Sushi dinner with my girlfriends tonight... I had to reply to all the comments & emails tonight. 
  

• Took a nap from 11pm -3am

• Finished the letter to Bill Donahue  - The Catholic League: For Religious and Civil Rights in New York

I'm very thankful for all the opportunities I had this week.... Special Thanks to NBC News in LA and St. Victor's church! I look forward to hearing from SONY ... I'll keep you posted! (wink)

TO DO LIST

THURSDAY 10.22.09 - YES I CAN


NOW HERE'S THE TO DO LIST FOR TONIGHT...Wish me luck! :)

the red stuff is done! woohoo

1. Email friends the Channel 4 news link
2. Fax CNN the Story & all info to Rick Sanchez
   
3. Contact Pete Tong - the whole world listen to his show online
   
4. Email Globo - Brazilian TV
5. Email BBC 
6. Talk with crunch peeps
7. Email Tiesto - he loves Brazil
   
8. Follow up with Sony Press & VPs - It's amazing how much info u can find online!
   
9. Call the Catholic League
10. Send Robert a Thank you letter
11. Call the Hollywood Reporter back - TX jv
12. Reply to comments - 
13. Reply to friends
14. Drop Ellen a package tomorrow
15. Contact Howard Stern - or not!? I'm a little scared of him..
    
16. Create the flyers for the church & Brazilian Stores & restaurants

I can't allow SONY or anybody to ruin my mood!!! I dedicate this song to you SONY PICTURES ENTERTAINMENT...

We crossed the line
Who pushed who over?
It doesn't matter to you
It matters to me
We're cut adrift
We're still floating
I'm only hanging on
To watch you go down
My love

New Billboard AD!

FRIDAY 10.23.09 - I LOVE the new Billboard AD!

Click here to view larger image...

At last! :D

I'VE REALIZED THAT I MIGHT BE HELPING PROMOTE THE MOVIE!!  I DON'T CARE!  IT'S STILL WRONG WHAT SONY DID .. DESTROYING THE IMAGE OF CHRIST THE REDEEMER!!

SO... I HAVE A NEW BILLBOARD FOR SONY TO DISPLAY ON HOLLYWOOD & LABREA!  I AM USING THE NEW AD FOR MY FLYERS AND, OF COURSE... DON'T WATCH THE MOVIE!!

TX IN ADVANCE!

LA FLYERS, ADS, NEWS

SATURDAY 10.23.09 - LA FLYERS FOR THE BRAZILIAN COMMUNITY, MY CHURCH & FRIENDS TO SHARE...

 Coming soon to a Store & Restaurant Near You....

CLICK HERE FOR PRINT OUTS >>

HOLLYWOOD REPORTER AD FOR NEXT WEEK...

 

AND THEN...

•  Contact the LA Times ... I was interviewed for a story about Caffeinated Drinks!  (I luv redbull) Hopefully she will read my story!
  
•  Contact the CBS NEWS lovely lady... she did a story about my favorite spin class "Red Line" earlier this year... 

LATEST NEWS: 
OLSEN EBRIGHT updated the story on MNBC! Woohoo... Thanks Olsen :)
http://www.msnbc.msn.com/id/33401960/ns/local_news-los_angeles_ca/

Olsen said:  -- leaving us plenty of time to watch "2012" in theaters and eventually buy the DVD or Blu-ray. How convenient.  

My thoughts: I think this movie will be a disaster! ... Sony will probably do a sequel in  2011 or 2012 to recover from the billions of dollars lost on poor advertisement ads.

MORE NEWS RELATED TO "DISRESPECTULL BILLBOARDS"

I FOUND A GREAT ARTICLE IN REGARDS " Disrespectul Billboards" IN FLORIDA!
Charlotte P. Brand - Florida Outdoor Advertising Association (FOAA) President / CEO - Disrespectful Billboards
















ANOTHER FANTASTIC ARTICLE
Michael Pfleger: 
"We will not tolerate this kind of disrespect. We should not have to tolerate it in our communities." Viacom, the owner of the billboards, eventually removed the signs because of Pfleger's protests.
Click here to Read the full story
P.S.  Guess who I am going to call next?  Viacom & Pfleger!!!

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FUN STUFF...
I went to drop of the flyers at Pampas Grill - Farmer's MKT  ( it was extremely busy) 
The American guy said:  I should get 20% discount... I tell everybody about this place! 
I told him:  If you get 20% ...then I should get 30% - I am Brazilian! HA
The Brazilian guy said:  I was flipping through the channels, and saw the story.... E isso mesmo! Poe pra quebra! ha haaa

Thanks, I needed that.  OBRIGADA!

:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

I am taking Sunday day off ( it's already 4:03 am)  I am going to the U2 concert,  I need to workout and sleep more!  Here's my favorite video!!  Enjoy  :)

Where the streets have no name.

We're still building and burning down love
Burning down love.
And when I go there
I go there with you
(It's all I can do).

COMMENTS...

HERE'S A FEW COMMENTS FROM EMAIL, FACEBOOK & STORY ...

•  I didn’t know anything about this. What a bunch of crap to do something like this that is so important and well known world wide!

• am proud of you Sara for speaking up....read some of the comments and geez i find it hard to believe these people had caring/loving parents.  who raised them?
  anyhow i tried to post to tell you how proud i am of you and that we all need to speak up for what we value and believe in.  not enough people like you and me speak out and
  i've made a decision that i'm going to not be silent any longer.
  so you go girl.

• Society has got to STOP it's direction towards "nothing is out of bounds when it comes to ad's, that you should not care about religion or God. That if it gets attention you have some how done your job". In truth it takes very little effort or creativity to be vulgar. SONY has not done it's job with the ads for this film. The whole "bad press is better than no press" does not apply. Before people have even seen the film they are put off by the ads.
  It screams of a film that is not well made and must resort to gimic to get attention. They should push the actors in the film and keep some mystery about the plot line. After all it is not a story line that has not been done a million times.
  You are a brave young woman Sara. I'd suggest creating an ad that you think would get their "end of the world" across with more drama and not offending anyone!
  Love you, remember to smile and be happy in the interview and don't let them get you off the topic on to other things. If they ask "well what about what Gerard butler did etc." simply say "I'd be happy to speak to you about that off camera once we have dealt with the issues we are here to cover"
  Love you so much!!  God bless xoxox 

• Wow!!! You are on  mission!!! 
  

• Posted on Facebook. :)

• oh no they di'int...

• WTf??? (f is for frick)

• he'll be fine. i heard he can walk on water.

• wtf is this???

• That's not the statue that is on the top of the rock is it? The really famous one?  OHHHHHHHHH wait, is that just part of the billboard to promote the new movie 2012? I have heard that the Mayans or Aztecs or another tribe predicted that Armageddon would be in 2012. I though that was the real statue. But either way, it's just wrong, I agree with you.

• Although, you know the bigger stink you make about it, the more free publicity the movie gets!

• Are there any statues of Rush Limbaugh out there that could be destroyed?

• I'm in total agreeance with her on this one! Where are the Rush Limbaugh statues going down?

• you go girl!

• You know Jesus would forgive

• There is also a billboard of it on Ventura in Studio City. Boo!

• Aowww!! Do your thang, Sara!! :) 

• I love you Sara...!

• Salla! I freaking ADORE you! You are amazing, I cannot believe you have accomplished all this press...yes I can. great job.  I sent your link to my family.

• Go Sah-rah!!!  Jesus?  Not so much.  Wish I cared more but I have bigger fish to fry.  I'm proud of her though!  I, too, take a stand for what I believe in.  For example, just the other day, I gave the finger to some anti-same-sex-marriage-rights protestors while in my car on the way to Ikea.  A website dedicated to my movement is in progress...

• Geez, I hope I never get on your bad side!

• Danggggg. Way to be stud =)

• Sara... You don't mess around. I am totally amazed (and proud). Rock on little missy...!!!
  

• thats cool dude!!good for you sara, make em take that bullshit down:)  good luck;)

• You're brilliant babe! Go GET 'EM!!

• The 2012 ad campaign has a lot of destruction and I can understand why it would upset you.  The movie is made by the same guy who made Independence Day and The Day After Tomorrow, so you know he likes to watch things be destroyed.

• I think you should write to Sony directly about the billboard with snail mail or better yet, post your outrage publicly on their facebook page and spread the word to your friends and family (http://www.facebook.com/2012Movie).
  You know they wreck the whole world in the movie, not just Rio, right? It's a disaster flick retread of the Day After Tomorrow & Independence Day, except with the world flooding and people surviving on an "ark." Has mass destruction of every major city in the world--just watch the trailer (they hit the Washington Monument, the White House, and of course, Wilshire Blvd. :D). Good luck on your quest!

•  I want this billboard removed. It is highly offensive!!! When they show the SONY sign getting trampled, I will be 1st in line. What idiots did the market research on this film?? Is this the best they could come up with to depict the Mayan civilization?? JERKS - Anyone associated with this film. Isn't there enough plight, War and negative energy blown into the airwaves? ENOUGH already!! I wouldn't waste a dime or time on it. 

• Fear Not ! The statue will rise again ! I read the Book .  

• Hey ---! your CITIZENSHIP is not something that strips away your nationality so why don't you pack your bags go back to school and learn the meaning of CITIZENSHIP! Besides it doesn't matter if she's a citizen or not, she has every right to speak her mind and as a practicing catholic I'm also offended by the level of ignorance that this billboard presents.

• This does not bother me but I think that this is chosen because it will stir emotion in a community that will not react violently. What would be the reaction if this was an icon in a Muslim nation?  

• Tambem achei que podiam ter usado a estatuda da liberdade no cartaz.
  Mas acho que não seja nada D+, pois o foco do filme é maremoto, tsunami terremoto essas coisas...

• ei mulambiz! que legal! hehehe!
  muito bacana vc ir falar sobre o que te incomoda. isso aí, isso é muito importante.
  me fale como isso foi recebido aí!!!

• Essa é uma matéria que ajudará a vender mais tickets para ver o filme, infelizmente! Desperta a curiosidade sobre o filme. Os produtores do filme querem mais é que ele seja falado, comentado... Bom ou ruim, estão falando dele.
  

• Estou na mídia a muitos anos Sara, é complicado, só de vc mencionar o problema eles já se beneficiam com isso.  Abraço

• congrats mulambiz! recebi seu email e vou enviar para todos. hoje meu dia foi corridíssimo, mas vou traduzir pra vc amanhã, ok? bjo grande!

• I think you did an awesome thing! I thought your letter was from the heart and totally based in real concerns that they obviously hadn't bothered to consider. I'm not surprised you're getting attention honey - I think you're doing a really, really cool thing!
  
  I'd be holding up placards and walking the streets chanting "Don't Blame It On Rio!" for hours if I was there - so you've got my support :-)

• Good for you, did you mail the U2 tix?
  

This week's Recap

What I've done so far...
If you think of something else, Please let me know... Thanks

MONDAY: I saw the Disrespectful billboard Ad created by SONY

1. Took a picture w/ my iphone
2. Posted on facebook and twitter... Lots of comments 
3. Took another picture with my good camera (almost got hit by cars crossing that corner! HA
4. Email my best friend in Canada.  She is Catholic as well.  She called me within a hour!  We talked for a while... she agreed that billboard was very disrespectful. She told me to contact our church in West Hollywood.
   
5. I wrote a letter to Sony
6. Called my CBS writter friends... he gave me great ideas: Posted it somewhere people need to see it. Talk with the Brazilian community in LA and religious site ( Catholics)
   
7. I printed out the photos, letter and talked with Robert after spin.  He listen to my story... he understood why i was so upset!  He told me to post it on my site all the info and gave me his contact info! ...very compassionate guy!
8. I went home instead of working out and worked all night long! TX to redbulls!  :)
   
9. I emailed all my friends, family & old co-workers from Sony, Disney, CBS, etc..
   
10. I spent hours getting Sony contacts at linkedin!  Gotta luv technology! ha haa
    
11. I started this blog: Sony Disrespect Brazil

TUESDAY:  I took a personal day.  The Story was Posted on NBC!

1. My friends started replying and fwd my info...
2. I begin emailing & calling all the Sony peeps from my list: VP, SVP, Press, Marketing, Promotions, Photo, etc...
   
3. I emailed Robert the blog, images of the billboard & location.
4. Emailed every Brazilian community in LA from Jujitsu, Gisele and the embassy!!
5. Talked with my church... They told me to talk with the director of the Catholic league in NY.  They are the ones that go after these issues.. specially because it's a nationwide campaign.  They said I could leave flyers at the church as well!
6.  Sony peeps were kind enough to return my call ... wrong department!  They told me to try someone in the Theatrical Department but they didn't give me any names! Ahrrr 
   
   One Lady from Sony (VP of Photo) was very sarcastic...
   Here's how the conversation went down: 
   
   SV: Hi -- thanks for returning my call... blah blah. 
   Sony:  What organization are you with? 
   SV: None! but I just talked w/ my priest and the Brazilian community...blah blahh 
   Sony:  Let me get this straight! You are upset because the image of Christ the Redeemer was destroyed but you don't care about the other monuments destroyed, like "The Vatican?? 
   SV: I am sure you guys will get other complaints but I haven't seen them! 
   Sony:  You haven't seem them on TV? 
   SV: NO! I don't have TV... I get my news online!! 
   Sony: Ok, I will pass your information and let them know ...you only want the billboards with Christ the Redeemer taken down.
   SV: Thanks for sending my information.  Have a great day. Bye!
   
   P.S. That lady was probably having a bad day and took it out on me! RUDE!  What organization I am with!!??  The SARAVIEIRA organization! ha haaa   I  followed up with an email later.
   
   I've decided to do the impossible... call the Sony operator and just ask to transfer me to someone at the Theatrical Department... Sounds easy and simple but it never happens at any major network!  Well... she did!  I got IT!  I explained that I've been calling all day... all I want  is reach the right person!!  He gave me the # for Ann B! 
   
   Keep in Mind... all the Sony peeps decided to call me back when I was leaving my church...  I didn't have a pen with me!  I had to use LIPSTICK to write down all the info!  TX  L'Oréal.
   
   I called Ann B and her assistant answered.  Kim was very polite... She said Ann B. is out of town this week.  She told me to send all the information to press@spe.sony.com and she would forward the information to the right department.  Yay!  :)
   
   I got home and had an email from Olsen Ebright from NBCLosAngeles.com.    He said: Just wanted to let you know we've posted the story on our website.
   Brazilians Offended Over Destruction of Christ the Redeemer
   Thank you Robert and Olsen!!
   
   
7.  I was so excited and happy... I started to cry (tears of Joy!!!)
   I decided to take a nap... I was up for over 30 hours! I skipped the gym tonight.
   
   
8. I woke up at midnight... 3 hours of sleep feels like heaven!  I had a liquid diet today.. only redbulls!  I don't like to eat when I stay up all night... because I get tired and fall asleep!
   
   
9. I went to 711 for more redbulls. Updated my blog with the new content from the article and then, continue sending emails to different Brazilian organizations.

WEDNESDAY:  GOT INTERVIEWED...



P.S.  I am a little tired right now... I've been working on the blog and flyers/design since 7:00am.  Not sure if If I'll finished the recaps today...

P.S. I skipped going to a Party in Hollywood Tonight! boo 
U2 Live tomorrow... Yay
Sunday Spin & I must call Grandma in Brazil.

I've been listening to this song on repeat... Enjoy :)

Blog Português

SEGUNDA - FEIRA 10.20.09 - Isto é ofensivo e deve ser removido!



















Meu nome é Sara Vieira. Eu sou Brasileira e hoje eu vi um outdoor anunciando o filme 2012. Eu fiquei muito ofendida por essa imagem.

A Sony fez um outdoor destruindo o nosso Cristo Redentor ! É bastante perturbante ! Eu quero que a SONY tire isso imediatamente !

Eu sei que todos os Brasileiros e a igreja católica concordarão comigo também! Eu compreendo que a América é um país livre e a maioria não acredita em religião, Mas eu sou Católica!
Eu tenho certeza que o nosso Senhor vai estar bem em 2012… Ele já andou sobre a água !
O outdoor é muito perturbante e errado !!!

Eu faço web design e posso ajudar a Sony e ao departamento do mercado fazer uma campanha melhor... Porque eles não usam a estátua de liberdade? Em vez de ficar mexendo com o nosso país ??

** AJUDEM-ME POR FAVOR !!! façam COMENTÁRIOS para tirar o outdoor.
Eu agradeço adiantado a todos pela a sua sustentação!!

Tchau,
Sara Vieira
A BRASILEIRA em Hollywood.